Cardboardicons turns 15; a list of 10 tips for veteran collectors to stay positive with new hobbyists

Posted in Commentary, Misc. with tags , , , on July 8, 2023 by Cardboard Icons

This week I unceremoniously celebrated the 15th anniversary of this blog. It feels a bit disingenuous to celebrate such things since I’ve been relatively stagnant on this platform in recent years. But to just let such events go unnoticed only further the idea that I am no longer involved.

This blog is the foundation for all that is of my social media/internet presence.  It all started on July 3, 2008.  This was months after Beckett Media decided to revamp its website and the heavily active message boards essentially evaporated and some persons were left with no place to congregate.  Blogging was the popular for people to express themselves as vlogs and even podcasts hadn’t quite taken hold.  And microblogging platform Twitter was still a year or so away from taking the world by storm.

Over the years I changed various things about the blog for various reasons.  Most noticeably has been my absence here in lieu of Twitter, where it is easier to share thoughts and interact with users. But all along there has been a strong desire to return to this because this is my home, where I like to chronicle things.  

When I go searching for card images, or opinions I’ve shared and want to reshare, I like to point people here, because reading an old Twitter thread can be tedious.

In that vein, in this celebratory post, I’d like to share something I wrote on Twitter over the weekend.  I think it’s important to share good vibes for our hobby.

The following was posted on Twiter by me on 7/2/2023 as I contemplated my place in the hobby, some 15 years after this blog began, and some 35-plus years after I ripped into my first pack of cards.:

Want to know why your favorite influencers are wildly successful? It’s because there is a world of hobby enthusiasts who don’t know what they don’t know. So if ANY content is presented to them in entertaining fashion, it gains reactions among similar folks. What can you do?

1.) Welcome new folks instead of berating them, assuming they don’t come in acting like their You Tube/ Instagram card education makes them the smartest in the chat.

2) Educate folks when opportunities arise, again assuming they are open to such.

3) Be kind – we were all new once.

4) Understand YOUR way of collecting is NOT the only way to enjoy the hobby.

5) People need to have their own experiences, so don’t get personally offended if they chose to not listen to your advice, solicited or not.

6) Call out influencers sharing bad information.

7) Be encouraging. This is NOT a hobby of exclusivity among its participants.

8) Celebrate others who are happy with their pulls/collections, regardless of the actual value.

9) Don’t assume you as a veteran hobbyists knows more than anyone else in the room. Be humble.

And lastly … 10) Listen. The questions, frustration and enjoyment of newer hobbyists can teach veterans about our own involvement. Some of us NEED our passions reignited; need new perspective. We can learn from each other without being elitists.

Black Friday card shopping doesn’t hit like it used to

Posted in Commentary with tags , , , on November 25, 2022 by Cardboard Icons

Today is “Black Friday,” which for a long time meant it was the one day of the year where many of us frothed at the mouth waiting for hourly price drops on card products we didn’t really need, but always justified purchasing by telling others that “cards are NEVER on sale.”

The shopping holiday has been around for decades and is named as such because retailers would slash prices that would ultimately get cash flowing and put their coffers in the “black,” which in bookkeeping terms is positive. Over the years the single day turned into a whole weekend of stuff that now includes Small Business Saturday and Cyber Monday.


Over the last decade and a half this has meant some exciting times for our hobby. It was a time to purchase boxes at half of their regular prices, to find deals on consignment site CheckoutMyCards.com, or win various prices on messages boards. Hell, I remember getting up at 5 a.m. on a non-work day just to constantly watch Twitter for the latest drop and even tried various times to be the lucky caller to win a Beckett magazine subscription by calling Blowout Cards.


This day always started the same for me. I’d peruse the sites and load up my cart with items such as 2004 Deck SP Prospects (loved the signed prospects) and 2009 Upper Deck SP Legendary Cuts (always wanted to pull a massive cut auto). And the day would always end the same as several hours later I’d come to my senses and just empty the cart when I realized that I was about to spend $400 on stuff I really didn’t need.


Over at COMC I’d click “purchase” dozens of times over on cards I’d been watching all year long, items to fill out various projects I was working on.


But this year things feel different, and I’m not sure if it’s just me or if its true for anyone else.
For the better part of a week COMC has had a banner on its site, advising sellers to set up their free sales, and offering tidbits to buyers who were urged to partake in the price slashing event. I failed to set up a sale beforehand, and even as of this writing I have not purchased a damn thing.


And on online retail sites I glanced at some of the sales and ultimately just kinda threw my hands up and literally said “meh.”


The thrill is gone.


I’m sure some of you are still stoked about things today, and if you are that’s great. But from my perspective it feels like I’ve become numb to the idea of new product and sales prices. Because for years now there has been a barrage of products weekly, and all of the prices have been so high by comparison to the past that any “sale” price just feel like the prices we should be seeing normally. So I find it incredibly hard to justify purchasing things under these circumstances. At some point a “deal” is really no longer a “deal,” ya know?


Anyhow, there may be something that pops up today, this weekend or even over the upcoming weeks that changes my mind, but as I sit here and write this, it just feels like any other Friday.

“Forever Homes” are necessary for our hobby

Posted in Commentary with tags , , , , , on November 19, 2022 by Cardboard Icons

I went down the rabbit hole of Burbank Sportscards Instagram Reels recently and there Rob Veres, the owner of who calls himself “The Cardfather,” has been speaking lately about the hobby lacking collectors and the notion that cards need “forever homes.”
Rob is absolutely correct.


For decades this hobby has been built on the idea that people buy these cards or trade for them because they enjoy the actual cards. The process by which they make those transactions can of course be part of the enjoyment, but ultimately a person’s long-term involvement in this space comes down to the cards.


Now before you click off this piece and call this gate keeping, know that I realize that being involved in this hobby today is different than it was two decades ago, and two decades before that and so on. I’m not suggesting that the way folks decide to participate is wrong.

What I’m saying is that if there is no one to ultimately collect the cards and own them regardless of value – and this is key – and be their “Forever Home” as Rob said, then the future of this hobby is not sustainable.

This is an exciting time for our hobby. There are more eyes on these cards, and more money flowing here than ever before. But if that is only occurring to continuously flip one card for the next, someone ends up getting stuck holding the cards that no one wants anymore. And that’s when it has a trickle-down effect that drives people out of the market because of lost money and “worthless” cards, and ultimately this hobby becomes a joke again.


One of the ways we can combat this is to evaluate our own involvement. Determine the thing or things that really have our attention in this hobby. And when others around us express and interest in cards, we should help them determine what it is that they want to achieve or collect in the hobby before they jump in head-first and max-out a credit card buying into breaks or playing a different version of the lottery.


So, what’s my history in cards? Here’s a short version of how I’ve collected over the years.


I started collecting in 1987 (Age 7) and at the time my goal was just to acquire and own cards. And with the price of packs in those days this was a simple task. Through my early teenage years I chased chase (insert) cards as everyone else did, but also collected the Boston Red Sox and Roger Clemens. In my mid- to late-teen years I made a switch from inserts and turned them all into rookie cards as I set off to collect every rookie card of all stars listed in Beckett. In my mid 20s I expanded the rookie collection and began adding Hall of Famers dating back to the 1940s. And in my early 30s I expanded again to include Hall of Famers back to tobacco era and then started to piece together a collection of Clayton Kershaw cards. Additionally, I decided to go back and build/acquire a run of Stadium Club baseball sets.

And now in my early 40s I am pivoting again. I’ve actually started to sell off some of the Hall of Fame rookies/tobacco cards — note I said some, not all — and narrow my collection to some player PCs, and various items I enjoy collecting with my son.


I got my son involved in the hobby about five years ago – he was also about age 7 – and since then we have enjoyed this hobby together, albeit in different ways. He collects Oakland A’s, Matt Chapman, some Matt Olson, Stephen Curry and other current Golden State Warriors. My Player PCs consist of Clayton Kershaw and Roger Clemens, as well as Carney Lansford, Nolan Arenado, Madison Bumgarner and others. These collections are now on their “Forever Home.”

Twitter again impacting my hobby, blogging experience

Posted in Commentary with tags , , , , on November 18, 2022 by Cardboard Icons

When I’ve logged into Twitter in recent days there has been a constant theme popping up: Hobbyists fearing that this may the end of Twitter, and thereby the end of some of their relationships with dozens, hundreds or even thousands of fellow card fiends.


There is a certain familiarity with this situation.


First off, it reminds me of Y2K, where folks at the turn of the century were afraid what would happen to computers at the turn of the calendar from 1999 to 2000 because when computers were programmed in the 1900s – man that is weird to say – calendar functionality was programmed to the end of the century. But we survived. Computers survived.


And secondly, this situation somewhat reminds be of the late 2000s when Beckett decided that it was going to overhaul it’s entire site, thereby killing the Beckett Message Boards, which at the time was home to some of the best hobby chatter 24/7.


That said, the death of the Beckett Message Boards led to me starting this Blog on July 3, 2008. So clearly I benefited from change.
I digress. Over the last 12-15 years, Twitter has become a big part of our hobby, my hobby, experience. Hell, Twitter is a major reason why you may even know who the hell I am or that this blog exists, and is the reason I’ve connected with thousands of hobbyists over the years. And over my 13 years on Twitter, the microblogging platform has consequently led to me using Twitter more and actually sitting down to write here less.


So, as you can tell, change impacts us all on different levels.


Blogging in today’s hobby is old school. Hell, even Twitter is old school to some. Many folks prefer visual mediums like Instagram, TikTok, YouTube, Twitch, and other platforms to share their maildays, their pulls, and so on. I am on some of those platforms as well, under the same handle ‘@cardboardicons”, but all are secondary to Twitter for me.


Writing is my preferred method of communication, followed by still images. Videos can be entertaining, but I’ve never latched onto the content creation part of videos. Maybe one day, but I still prefer written word paired with images.


Anyhow, no one really knows what is going on with Twitter at this point. I don’t think even Elon Musk really knows what the hell he’s doing with the platform. But all of this uncertainly has in fact piqued my interest in returning to blogging as I get to control what happens to my content.


I’ve said this several times over the years – I still have a desire to be active on this blog. Afterall, I am still paying annually for the domain name. The issue I’ve had over the years is that Twitter has been so easy to use and simple to reach thousands of people all in one place without having to wait for someone to find these writings, which have been so infrequent in recent years.

But I am in a different place as a hobbyists today than I have been over much of the last seven years or so. I’ve actually been less active on Twitter this year than in the past, and my desires in the hobby are also evolving, or devolving in some people’s mind.


When I sat down in July 2008 to start this blog, I really started it to document MY experience with the hobby, and share them with whomever found the words and felt like interacting. Over the years I also included product reviews, breaks, maildays, opinions and really whatever I felt like sharing. I do regret not maintaining this site as I abandoned it for ease of access and reach.


But here we are.

The itch to get back to basics is there, maybe I’ll actually scratch it this time, all thanks again to change that Twitter is or may be creating for us.


Anyhow, thanks for reading. Perhaps I’ll even write again soon.

Heavy times can offer perspective on the hobby’s purpose in our lives

Posted in Commentary with tags , , , , , , , , on February 25, 2022 by Cardboard Icons

Baseball cards have long been a type of medicine for me. As a child I dealt with my parents fighting and eventual separation by using the hobby as a means to shield myself from pain, to help me escape the situation. These pieces of cardboard have been my constant for 35 of my almost 42 years. They ask nothing, but at times provide me with everything.

Over the last five days I’ve again been dealing with some stuff. A colleague, who was a supervisor and mentor, passed away earlier this week. I then learned two days later that the Sports Information Director of my alma mater, a person with whom I had many interactions with as a student journalist at San Jose State, also died the same day. These two losses have caused lots of pain as I recall the countless interactions with both.

And then Thursday, the inevitable came as Russian invaded Ukraine. I have no ties to either country, but waking to a timeline full of tweets and headlines about the situation seemingly made a dark situation even worse. How on earth could I even think — THINK! — about cards at a time when folks are worried about their safety, and others were dealing with lost life?

The feelings of guilt ran through my body; thoughts of uncertainty through my head. I posted a message stating as such and then I walked away from Twitter and social media all together for a few hours. I know I’m not the only one who feels guilt for having serious thoughts about a silly hobby like ours, but it is times like these that remind me of the purpose this hobby serves in my life. Collecting has been huge part of my journey — it’s been there through good and bad. It serves as a means of celebration, as well as a distraction during times of pain. We have to give ourselves permission in these times of grief and sorrow to enjoy the things that we like. Abandoning such activities would be a protest of our own personal joy.

All this to say, we all deal with things differently. What works for me, may not work for you. Sometimes we simply need a few hours away from all things, the painful ones and the joyous ones, to help us gain perspective on our own lives and figure out our game plan in our pursuit of happiness. Other times we just keep moving forward with the hobby because it fulfills a need in our lives. It’s important, however, that we as observers or role players in each others lives do not judge others for doing what works for them, so long as it is not a threat to others. We all grieve differently.